Power of Passion Campaign – In Spring 2015 Aushorse launched the ‘Power of Passion’ campaign to both domestic and international racing audiences. The campaign, lead by the statistic that ‘1 in 310 Australians is a racehorse owner’, highlighted the passion of thoroughbred racing and breeding in Australian along with the strength of the industry. The campaign was lead by a video, with examples of the online and print media below.
Own A Champion (www.ownachampion.com.au) – In 2016 and 2015, Aushorse ran an Australia wide competition in conjunction with Fairfax Media over the ‘The Championships’, giving away a share in Champion racehorses Criterion and Royal Descent. Owners of these horses, Sir Owen Glenn and Gerry Harvey, generously donated the experience of owning their Champion along with 10% of any prizemoney earnt in a Group One race. The databases received from these promotions have been used to gather vital data to understand and grown racehorse ownership in Australia.
Aushorse International Marketing Campaign
This campaign was used to highlight the strengths of the Australian thoroughbred industry internationally.