Aushorse Marketing is pleased to announce that Oliver Tait has joined its team as a consultant, and will act as its new representative for Europe and North America.
Tait has an unparalleled knowledge of the global bloodstock industry and Australia’s place within it, having previously been responsible for the management of Darley’s operations worldwide.
After starting in sales and marketing for Darley in Europe, Tait established the Darley brand in Australia in 2001, became Chief Operating Officer of Darley America in 2008 and then Group Chief Operating Officer in 2010. He also served as a director of Darley Japan.
“I’m thrilled that Olly has agreed to join our team,” said Aushorse Marketing Chief Executive Tom Reilly.
“He brings and immense knowledge and deep understanding of international breeding and racing and I have no doubt he’ll be an excellent point of contact for those in Europe and North America wanting to learn more about Australia.
“I know he will also be able to provide our team in Australia with valuable insights on developments in Europe and America.”
Tait said he was honoured to work on behalf of the Australian industry.
He said: “The Australian thoroughbred industry has so much to offer and leads the world on many fronts. I am excited to be able to play a part in its promotion and I am looking forward to working with Aushorse, a respected and forward thinking industry organisation”.
Although Tait has spent many years overseas he is still very much an Australian, and his family remain some of the most successful breeders in the country.
Last year the Tait family were inducted into the Australian Racing Hall of Fame for breeding and racing champions such as 13 time Group One winner Tie The Knot, Champion two-year-old Baguette, and top sprinter Spinning Hill.
He will begin his consultancy on November 1.
Also joining the Aushorse team is Jessica McKeown, formerly the Racing Manager for Triple Crown Syndications. McKeown will take on the role of Communications Manager, effective immediately.
Before working for Triple Crown McKeown had successful stints with BlueSky Bloodstock and Magic Millions. She also completed the British National Stud course where she received the top student award.
“I’m sure Jessica will prove an invaluable member of the Aushorse team,” said Reilly. “She has an excellent understanding of the Australian bloodstock industry and a lot of experience with people entering racehorse ownership for the first time, which will really help us achieve our goal of expanding the industry domestically.”
Aushorse is the marketing body of the Australian thoroughbred industry. We promote Australia as the leading source for the breeding and sale of high quality thoroughbreds worldwide, and Australia as the pre-eminent country to invest and race in.
We are an independent, not-for-profit company, funded by the breeding industry, and committed to providing impartial advice and assistance.
For more information contact Tom Reilly + 61 (0) 423146334+ 61 (0) 423146334
or Oliver Tait + 44 (0) 7587135655.