About Aushorse

Aushorse is the marketing body of the Australian thoroughbred industry. We proudly promote Australia as the leading source for the breeding and sale of high quality thoroughbreds worldwide, and Australia as the pre-eminent country to invest and race in.

Our aim is to encourage investment from overseas, whether to race or breed in Australia or export to another country. Domestically we have an important role to play in introducing new owners to the fun and excitement of racehorse ownership.

Winx and Hugh Bowman after winning the Queen Elizabeth Stakes
A world leading breeding and racing industry, Australia is widely acknowledged for producing winners at the highest level around the globe.

We are an independent, not-for-profit company, and are committed to providing impartial advice and assistance.

As with our sister organisation, Thoroughbred Breeders Australia, we are funded by vendors through a small levy on all horses sold at public auction by Inglis and Magic Millions.

 

Our Work

It is Aushorse’s role to promote the Australian thoroughbred industry to a global audience and we do so via extensive marketing campaigns throughout Europe, Great Britain & Ireland, North America, Asia, the Middle East and South Africa.

Aside from promotions in print, TV, radio and social media, Aushorse also produces publications such as the Investor’s Guide and an annual magazine. Its staff travel around the world building relationships and encouraging investors to get involved Down Under and Aushorse also runs an internship program with the staff of leading Chinese buyers that has cemented Australia’s position as the leading exporter to China.

Domestically, Aushorse promotes the many attributes of breeding and racing through extensive advertising in ANZ Bloodstock News and TDN Australia/NZ, while Aushorse has also developed an educational website for those interested in becoming involved in the industry. Aushorse also conducts ‘Masterclasses’, trackwork breakfasts, sales tours (including marquees at major sales) and the popular ‘Stablemates’ program which seeks to match up potential owners with trainers.

Aushorse also works closely with other industry stakeholders on a number of joint marketing initiatives. Recent examples include the production of a brochure to showcase the 2020 Tasmanian Yearling sale and Thoroughbred Racing South Australia’s ‘Dare To Dream’ promotion, which gave 25 lucky winners that chance to become racehorse owners.

The Investors' Guide

This campaign was used to highlight the strengths of the Australian thoroughbred industry internationally.

A print version and a digital guide were produced.

View the Investors' Guide here



Marketing

 

 

Aushorse Magazine


The latest edition of the Aushorse Magazine showcases the highlights of the racing year and previews the year ahead. Articles include Vow And Declare staving off international rivals and the continuation of John Moore’s legacy with David Hayes taking up the training mantle there in Hong Kong. Don’t miss the feature on Australian female jockeys who are leading the world as well as their male rivals. Winx’s biographer Andrew Rule writing exclusively for us on the champion mare and her everlasting legacy on the people that were behind the scenes to witness it all.

View Magazine

2019 Aushorse Magazine Cover

View 2019 Edition View 2018 Edition View 2017 Edition View 2016 Edition

The Board

Antony Thompson - Chairman

Widden Stud

NSW

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Ron Gilbert - Vice Chairman

Highgrove Stud

QLD

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Tom Magnier - Vice Chairman

Coolmore Stud

NSW

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John Kelly - Director

Newhaven Park

NSW

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Arthur Mitchell - Director

Yarraman Park

NSW

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Adam Sangster - Director

Swettenham Stud

VIC

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Adam Tims - Treasurer

B.Comm, CA Honorary Secretary/Treasurer

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Chris Watson - Director

Mill Park Stud

SA

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The Team

tomriley

Tom Reilly

CEO

P: +61 2 9663 8581
M: +61 (0) 423 146 334 Tom@tbaus.com

tomriley

Aleesha Phillips

Marketing and Communications Manager

M: +61 (0) 438 732 674
aleesha@aushorse.net.au

tomriley

Lucas Liang

Asia Representative

M: +61 (0) 425 056 960
lucas@aushorse.net.au

Contact Aushorse

Aushorse Marketing Pty Ltd
ATC, Canterbury Park Racecourse
98 King Street
CANTERBURY NSW AUSTRALIA 2193

Postal address: PO Box 149, Canterbury NSW 2193

Ph: +61 2 9663 8477
info@aushorse.com.au

To become a Aushorse website subscriber, receive our latest news or to contact us please fill in the form below:

Contact

Aushorse Marketing Pty Ltd
ATC, Canterbury Park Racecourse
98 King Street
CANTERBURY NSW AUSTRALIA 2193

Postal address: PO Box 149, Canterbury NSW 2193

Ph: +61 2 9663 8477
info@aushorse.com.au

To become a Aushorse website subscriber, receive our latest news or to contact us please fill in the form below: