About Aushorse

Aushorse is the marketing body of the Australian thoroughbred industry. We proudly promote Australia as the leading source for the breeding and sale of high quality thoroughbreds worldwide, and Australia as the pre-eminent country to invest and race in.

Our aim is to encourage investment from overseas, whether to race or breed in Australia or export to another country. Domestically we have an important role to play in introducing new owners to the fun and excitement of racehorse ownership.

A world leading breeding and racing industry, Australia is widely acknowledged for producing winners at the highest level around the globe.

We are an independent, not-for-profit company, and are committed to providing impartial advice and assistance.

As with our sister organisation, Thoroughbred Breeders Australia, we are funded by vendors through a small levy on all horses sold at public auction by Inglis and Magic Millions.


Our Work

It is Aushorse’s role to promote the Australian thoroughbred industry to a global audience and we do so via extensive marketing campaigns throughout Europe, Great Britain & Ireland, North America, Asia, the Middle East and South Africa.

Aside from promotions in print, TV, radio and social media, Aushorse also produces publications such as the Investor’s Guide and an annual magazine. Its staff travel around the world building relationships and encouraging investors to get involved Down Under and Aushorse also runs an internship program with the staff of leading Chinese buyers that has cemented Australia’s position as the leading exporter to China.

Domestically, Aushorse promotes the many attributes of breeding and racing through extensive advertising in ANZ Bloodstock News and TDN Australia/NZ, while Aushorse has also developed an educational website for those interested in becoming involved in the industry. Aushorse also conducts ‘Masterclasses’, trackwork breakfasts, sales tours (including marquees at major sales) and the popular ‘Stablemates’ program which seeks to match up potential owners with trainers.

Aushorse also works closely with other industry stakeholders on a number of joint marketing initiatives. Recent examples include the production of a brochure to showcase the 2020 Tasmanian Yearling sale and Thoroughbred Racing South Australia’s ‘Dare To Dream’ promotion, which gave 25 lucky winners that chance to become racehorse owners.

The Investors’ Guide

This campaign was used to highlight the strengths of the Australian thoroughbred industry internationally.

A print version and a digital guide were produced.

View the Investors' Guide here


Aushorse Magazine


The annual Aushorse Magazine showcases the many attractions of the Australian thoroughbred industry. The latest edition of the Aushorse Magazine – with Classique Legend on the cover – features articles on the wealth of opportunity for high level investors and the soaring returns for the top performers on track; the emergence of training partnerships and their success on the biggest stages; plus a feature on the legacy of Bob and Jack Ingham.

View Magazine

View 2023 Edition View 2022 Edition View 2021 Edition View 2020 Edition View 2019 Edition View 2018 Edition View 2017 Edition View 2016 Edition

The Board

Chris Watson - Director

Mill Park Stud


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Adam Tims - Treasurer

B.Comm, CA Honorary Secretary/Treasurer

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Adam Sangster - Director

Swettenham Stud


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Arthur Mitchell - Director

Yarraman Park


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John Kelly - Director

Newhaven Park


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Tom Magnier - Vice Chairman

Coolmore Stud


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Ron Gilbert - Vice Chairman

Highgrove Stud


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Antony Thompson - Chairman

Widden Stud


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Tom Reilly


P: +61 2 9663 8581
M: +61 (0) 423 146 334


Cecelia O'Gorman


P: +61 2 9663 8444
M: +61 (0) 411 696 036


Lucas Liang

Asia Representative

M: +61 (0) 425 065 960


Charlie Ferguson

Marketing & Projects Coordinator

P: +61 2 9663 8462
M: +61 (0) 423 728 577


Contact Aushorse

Aushorse Marketing Pty Ltd
ATC, Canterbury Park Racecourse
98 King Street

Postal address: PO Box 149, Canterbury NSW 2193

Ph: +61 2 9663 8477

To become a Aushorse website subscriber, receive our latest news or to contact us please fill in the form below:

The Power of Passion