Aushorse is the marketing body of the Australian thoroughbred industry. We proudly promote Australia as the leading source for the breeding and sale of high quality thoroughbreds worldwide, and Australia as the pre-eminent country to invest and race in.
Our aim is to encourage investment from overseas, whether to race or breed in Australia or export to another country. Domestically we have an important role to play in introducing new owners to the fun and excitement of racehorse ownership.
A world leading breeding and racing industry, Australia is widely acknowledged for producing winners at the highest level around the globe.
We are an independent, not-for-profit company, and are committed to providing impartial advice and assistance.
As with our sister organisation, Thoroughbred Breeders Australia, we are funded by vendors through a small levy on all horses sold at public auction by Inglis and Magic Millions.
It is Aushorse’s role to promote the Australian thoroughbred industry to a global audience and we do so via extensive marketing campaigns throughout Europe, Great Britain & Ireland, North America, Asia, the Middle East and South Africa.
Aside from promotions in print, TV, radio and social media, Aushorse also produces publications such as the Investor’s Guide and an annual magazine. Its staff travel around the world building relationships and encouraging investors to get involved Down Under and Aushorse also runs an internship program with the staff of leading Chinese buyers that has cemented Australia’s position as the leading exporter to China.
Domestically, Aushorse promotes the many attributes of breeding and racing through extensive advertising in ANZ Bloodstock News and TDN Australia/NZ, while Aushorse has also developed an educational website for those interested in becoming involved in the industry. Aushorse also conducts ‘Masterclasses’, trackwork breakfasts, sales tours (including marquees at major sales) and the popular ‘Stablemates’ program which seeks to match up potential owners with trainers.
Aushorse also works closely with other industry stakeholders on a number of joint marketing initiatives. Recent examples include the production of a brochure to showcase the 2020 Tasmanian Yearling sale and Thoroughbred Racing South Australia’s ‘Dare To Dream’ promotion, which gave 25 lucky winners that chance to become racehorse owners.
The annual Aushorse Magazine showcases the many attractions of the Australian thoroughbred industry. The latest edition of the Aushorse Magazine – with Classique Legend on the cover – features articles on the wealth of opportunity for high level investors and the soaring returns for the top performers on track; the emergence of training partnerships and their success on the biggest stages; plus a feature on the legacy of Bob and Jack Ingham.View 2021 Edition View 2020 Edition View 2019 Edition View 2018 Edition View 2017 Edition View 2016 Edition
Chris Watson - Director
Mill Park Stud
Mill Park Stud is located in the upper south east of South Australia, close to the world renowned Coorong National Park. The farm consists of 10,000 acres of undulating limestone based country with renovated lucerne and veldt grass pastures. The horse enterprise has been established on 2,000 acres. Their low stocking rate of 1 horse per 8-10 acres enables a natural free range upbringing which they believe is part of the successful raising of competitive racehorses.
Apart from their breeding operation the Watson’s also spell racehorses for some of the leading South Australian trainers. The family also owns a 300 acre irrigated lucerne property in Meningie which allows the supply of consistently high quality fodder to the farm.
Chris became a director of both Aushorse Marketing and Thoroughbred Breeders Association in October, 2012.
Adam Tims - Treasurer
B.Comm, CA Honorary Secretary/TreasurerRead Bio
Adam holds a Bachelor of Commerce degree from the University of Melbourne, is a member of the Institute of Chartered Accountants and holds a Practicing Certificate with the Institute of Chartered Accountants.
Adam heads the firms’ taxation, accounting and business advisory division, being admitted to partnership in July 2001. He has extensive experience in the equine industry from a management and taxation perspective. Most of his clients are horse owners, breeders, syndicates, trainers, jockeys and horse industry associations. Many of his clients also have significant other “non-horse” businesses.
An avid racegoer and horse owner, Adam is a member of all Victorian Metropolitan Race Clubs. He also represents jockeys in his capacity as a Director of the Victorian Jockeys’ Association (VJA) and is treasurer of the Victorian Club that is steeped in racing tradition.
Adam has written a large number of tax and accounting articles for horse industry publications and newspapers including the Financial Review and has appeared on talkback radio regarding tax matters relating to the horse industry. He is obviously passionate about the horse industry and sees the most important issue at hand being that of developing a united voice for the horse industry across states and across horse industry sectors.
Adam Sangster - Director
Son of the legendary breedshaper Robert, Adam Sangster has spent a lifetime learning about and working in an industry he loves.
After finishing school in 1984, Adam worked for Sir Patrick Hogan at his Cambridge Stud in New Zealand and then South Africa for Terrence Millard.
He then spent a number of years in the finance industry in both London and Hong Kong, before setting up in Australia in 1991 and overseeing the family’s southern hemisphere operations, in particular, the Sangster-Hayes joint venture, Collingrove Stud in Victoria.
He became a naturalized Australian in 2004 and a short time later bought out both family interests in Collingrove and rebranded the stud Swettenham, in line with the name his father had made famous.
Arthur Mitchell - Director
Arthur Mitchell is in partnership with this brother Harry, in Yarraman Park Stud located in the Upper Hunter Valley of New South Wales. Yarraman Park Stud has been home to Thoroughbreds for over 100 years, dating back to the early 1900’s.
The Mitchell’s have owned and operated the Stud for over 40 years after purchasing the Stud from legendary jockey, George Moore in 1968.
Arthur became a Director on the Aushorse Marketing in October 2010. He is also the Vice President of Scone Race Club. Scone Race Club conducts 12 TAB race meetings a year and holds the title of the ‘richest country race meeting in NSW.
John Kelly - Director
John Kelly is the fourth generation of the Kelly family at Newhaven Park near Boorowa in NSW to be actively involved in the property which stands sires including Zeditave and Marauding, with his father, Richard Kelly.
Newhaven was founded by the Kelly family in 1920 and became a fully-fledged thoroughbred venture in 1945. Apart from a stint in central Queensland, John’s life has been based around Newhaven, where past luminaries include Luskin Star and Wilkes. He is extensively involved in racing through the family’s Burst Pty Ltd syndicate.
Tom Magnier - Vice Chairman
Tom Magnier is a fourth generation horseman and a son of John Magnier, founder of Coolmore, the world’s largest stud farming operation and grandson of legendary Horse Trainer, Vincent O’Brien.
Having enjoyed a successful stint as an amateur rider during his teenage years in Ireland, and also representing Ireland in Three Day Eventing, Tom has committed his time to developing an extensive understanding of the horse racing and breeding industry worldwide. He spent years working at Coolmore’s operations in Ireland and the United States before moving to Australia to assist in the management of Coolmore’s operations in the Southern Hemisphere.
Ron Gilbert - Vice Chairman
Property developer Ron Gilbert’s passion for thoroughbreds led to the establishment of boutique Highgrove Stud on the Darling Downs in Queensland, a region widely revered as prime thoroughbred country.
In a short space of time, Highgrove has rapidly established itself among the nation’s leading yearling consignors, and Ron prides himself on a select band of elite broodmares, focusing on breeding to sell.
Antony Thompson - Chairman
Contact AushorseAushorse Marketing Pty Ltd ATC, Canterbury Park Racecourse
98 King Street
CANTERBURY NSW AUSTRALIA 2193
Postal address: PO Box 149, Canterbury NSW 2193
Ph: +61 2 9663 8477
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